Companies ‘investing less in paid search ads across the majority of industries’
Online media, higher education, and automotive industries are slowly pulling away from Google Ads and moving to other marketing channels, according to new research.
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Global marketing trends: adspend to exceed pre-pandemic peak with 11% rise this year
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Google delays third-party cookie ban until 2023
Google has delayed its long-promised decision of blocking third-party tracking cookies from Google Chrome, citing more time needed for businesses to adjust to the changes.
Right to reply: Why the EU’s antitrust investigation into Google is a watershed moment
The European Union has launched an antitrust investigation into Google’s vast advertising business, claiming that the company may have disadvantaged rival services, making it harder for brands to reach consumers and for publishers to fund their content. John Story, VP and Deputy Counsel of Acoustic, explains why the probe will be a watershed moment for … [Read more…]
The impact of marketing on pride month: Searches up 100% since 2008
As the country marks the start of Pride Month 2021, digital marketing agency, AccuraCast, has released findings into how the level of awareness around the month has grown over the past 13 years.
Ad targeting shake-up: Google to work with UK regulators to stop Chrome tracking tech
The UK Competition and Markets Authority has announced it will take an active role in developing Google’s plans to prevent websites tracking Chrome users.
Top tips: How to sandbox clever following Google’s new positioning on 3rd party cookies
There has been a lot of discussion recently around the “death of cookies” and what this means for digital marketing. The proposed restrictions around 3rd Party cookies on Google Chrome have provided added urgency to the debate. Nick Yang, Senior Expertise & Innovation Manager at data company fifty-five looks at how what brands should do … [Read more…]
Google search update: Most websites failing to meet upcoming ‘good page’ criteria
Most websites that rank in Google’s top 20 search results do not currently pass the minimum requirements for a good page experience set out in the search engine’s new Core Web Vitals update which officially rolls out in June according to new research.
IPA Bellwether: UK marketers optimistic ‘for first time since 2015’
Marketers have expressed overall optimism about the economy for the first time since 2015, according to the latest IPA Bellwether Report.
End of an era: Yahoo! Answers shuts down after 16 years
Yahoo Answers, one of the longest-running question-and-answer sites on the internet, is shutting down after 16 years.