Top six Valentine’s Day ads for 2022
Valentine’s Day is almost upon us, so, to get you feeling loved-up, we have assembled six of the best recent romantic ads, with a digital twist.
Social
Online shoppers ‘shunning influencers in favour of authentic content from real consumers
The majority (79%) of online shoppers say that user-generated content such as images and videos from other consumers highly impacts their purchasing decisions, but only 9% say the same for content produced by influencers, according to new research.
Global ad spend up 50% on Facebook and Instagram
Global ad spend on Facebook and Instagram increased 50% year-over-year, demonstrating more than simply a “pandemic bounce-back” for ad spend, according to new research.
The social Olympics: Tom Daley tops list of biggest influencers on Team GB
Team GB diver Tom Daley not only won his very first Olympic gold in Tokyo but also on Instagram, topping the podium as the athlete that gained the most followers over the course of the games.
TikTok and Publicis share ecommerce insights with new social shopping partnership
TikTok has struck a global partnership with Publicis Groupe to help brands tap into emerging shopping trends on the popular video sharing app.
Tune in and switch off? Not a chance – TV has way more power than that…
From ‘moment marketing’ to historical trends, TV content can be turned into data to equip brands to understand conversations taking place. John Byrne, head of product, 7th Minute, look at how brands and advertisers, regardless of their size, can use evolving tech to harness the power of TV and the conversations it fosters.
Livestreaming: the silver bullet for retailers’ whose customers are shopping online
The livestreaming shopping market is booming, with big retailers now investing in the practice as a high-touch way to engage with shoppers. Andre Hordagoda, Co-CEO and Co-Founder of Go Instore, looks at why a successful livestream solution must deliver consumer data to improve future experiences.
Rise of the socially conscious consumer: Millennials pay more for sustainable products
Over half (52%) of people in the US say it is important that the brands they purchase from have values aligning with their own, with 72% of millennial parents more likely to be loyal to a brand or store that shares its efforts to have ethical business practices, according to new research.
Guest comment: How Covid-19 has transformed influencer marketing
Covid-19 was initially seen as a major threat to the influencer marketing sector but has instead acted as a catalyst for its growth. Dave Murray, Managing Director, EMEA at LTK discusses how brands are now taking a more strategic, long-term view to their creator relationships.
Clubhouse launches messaging feature ‘Backchannel’
Clubhouse has moved beyond audio chat to launch its first text based messaging feature, called ‘Backchannel’.